Why did you launch a car into space?

“It’s just literally a normal car in space — I kind of like the absurdity of that… It’s kind of silly and fun, but I think that silly, fun things are important… I think the imagery of it is something that’s going to get people excited around the world, and it’s still tripping me out.”

— Elon Musk, 6 February 2018 · Watch: Falcon Heavy Post-Launch Press Conference ↗